#NewBloggers 101, Book blogging, Discussion

What Tools Can Help Me Be An Organized Blogger? Social Media And Networking #NewBloggers 101 Part 5.3: How To Efficiently Share Reviews On Social Media And To Publicists

Welcome back to the Organized Blogger series! This is the last part about efficiency and planning, and after this we will have some amazing posts about moving your blog, linkups and Bookstagram. The previous parts were about Blogging Calendars and Scheduling postsIf you want to read more posts from the #NewBloggers 101 post series, expand this list:

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So first of all, keep in mind that I am sharing what works for mewhich doesn’t mean it’s perfect! In fact, the previous posts have shown that people comment with some amazing ideas and hacks on how to be an organized blogger! However, by sharing my own ways of doing it, I encourage you to generate ideas on how you’d do it even better! So don’t be afraid to share them, or even correct me – if you have a better way of doing it.

So what do you mean, sharing on social media? And publicizing?

Well, this comes from my marketing profile (I work in digital marketing). What I have noticed that many reviewers do, is post their reviews on Goodreads and other social media independently, and not harness it for getting people to visit their blog. I have talked to reviewers, and apparently? Not a lot of them get traffic from Goodreads. Me, on the other hand? Lately, I’ve been getting about the same amount of traffic through Twitter and Goodreads, cause Twitter has grown reasonably in the past year for me, but before that? It was always Goodreads. Goodreads would generate about 50-100 visits from a single review. (I can’t say about now – haven’t checked the numbers in a while, but if it wasn’t worth it, I wouldn’t be doing it.)

So why doesn’t everyone do it?

And how do I do that?

Well, it’s quite simple – the idea is, you have to put links to your blog IN your Goodreads review. BUT – for that to work, your Goodreads review has to be posted at roughly the same time as your blog post comes out. Or at least after it’s out at all. A lot of bloggers post goodreads reviews in batches, “whenever”. Especially if those are posted before the blog post is live, there is no way it would get traffic onto the blog. Second, you will lose a lot of possible clicks if you just append your review with links afterwards. So the trick would be posting it at the same time you post the review on your blog.

So do I have to stop scheduling posts and do everything manually now? How is that being an organized blogger?

This series is about efficiency, and doing everything manually doesn’t sound very efficient! That’s not what an organized blogger would do, is it? But the thing with Goodreads is, it’s not easy to handle like Twitter or Facebook – you can’t just schedule posts on it with special tools (we’ll get to those later in this post). You still have to *sort of* do it manually. Which is annoying, but what are you going to change?

So I figured out a way to automate the manual work!!

You might be thinking right now, there’s not just Goodreads. There’s LOADS of manual work. There’s NetGalley or Edelweiss that I have to post the review on, which also can’t be automated. And what if it’s a blog tour? I have to email someone. Which means, I’ll have to check my (probably paper) notebook (which is somewhere in the house…) Means, I will have to know when my review comes out, get up from what I’m doing, go look for my notes, find the people I need to email and do it. What if I share these weekly in my discord groups? I gotta remember to mail those too. Lots of stuff to remember… Not efficient at all!

(I love Terry from Brooklyn 99…)

Anyway, the thing is – there’s loads of manual detail I have to do, I want to do it all in one sitting so I don’t have loose ends and don’t forget – and I want to do it efficiently. Organized blogger, yes?! How do I solve this? Easy! Send an email to myself when the post comes out.

Wait… Does that not require me actually sending the email though?

I schedule the email. When I write the review, I prepare my Goodreads review text, my links, my discord groups, even the text for NetGalley and sometimes Amazon, as well as prewritten emails to any people I have to inform, and put it in an email draft, that I program to be sent to myself at the moment the review comes out, so I am notified and can post it wherever I am. All I have to do is then copy paste this text and click the link where it needs to be posted, and this is usually convenient enough to be done on the phone as well. I have done this in a bar and a party once or twice. Wherever I am. My blog content always comes out timely, no matter what fun stuff I am doing at the time. Organized blogger FTW!

And what about Twitter?

I have a few things to say about Twitter as well. Most of you probably use the WordPress Publicize function for Twitter – to automatically tweet your review with your selected text, when it comes out. There are two reasons I don’t do this:

  1. I want to track my links for Google Analytics
  2. I also tweet twice – when the review comes out, and later in the morning

I tweet twice for one simple reason – the world is big, and I have followers from all over the globe. Why should I prioritize one group over the other? My evening tweets usually reach Americans, some fellow Europeans too. My morning tweets reach a lot of my friends from India, as well as other Asian countries, and Australia. I want everyone to see! Also, even if you didn’t do maths in university, you can probably easily guess that tweeting twice gives you more traffic than tweeting once!

So how do I schedule everything then?

We won’t be getting down to the technical today, because I just wanted to explain the principle of being an organized blogger – but of course, I will be sharing with you the services I use for all this, so you can start using them too! Let’s just look at the way I normally do things when I write and schedule a blog post:

  1. Naturally, first comes the writing
  2. Then I schedule it on the WordPress platform, following my blogging calendar, where I mark it as done
  3. I choose to publicize through WordPress on Facebook, cause I honestly can’t be bothered with that platform (if you want more info pn Publicize, ask in the comments!)
  4. But I untick the Publicize to Twitter – so I can schedule my own tweets
  5. I then schedule my tweets, using BufferYou can also use Twuffer for this. I schedule two tweets, one when the post comes out, and one the next morning. You can pick your times depending on when your blog is most visited, but think about where your followers live.
  6. I also check my calendar for when the publication day is, if it’s in the future. I schedule another tweet with my review link for it.
  7. Then I go to the text editor of my post and copy the entirety of the html code, minus the footer and intro sentences, and the book cover.
  8. I paste this into a google doc, where I keep all my reviews. I use the search and replace function to remove all the unnecessary html code, and covert the rest to Goodreads (such as replace em with i, and strong with b, remove all the spans and paragraph endings). You don’t have to do this if it’s too complicated – you can just copy the plain text.
  9. Normally, I shorten the text a little, depending on the formatting, and insert several utm tracked links for my analytics
  10. I also insert a footer with my blog link, my Twitter and my Instagram
  11. I include the link to the book I need to review and the review text in my email, I also include any other shortened and tracked links I need to post on groups and other material (it’s best to include the Goodreads and NetGalley links so you don’t have to rummage around for them on your phone when you later receive this email)
  12. I use the book’s name in the subject field so I knew what this is, and schedule an email to myself for when the review comes out, using Boomerang

And that’s it! Then I forget the post even existed, up till the day it comes out – be it weeks ahead!

A few more tips

Just a few more odds and ends. You should do the Goodreads thing with your discussion and lists posts too! Instead of writing a review, just copy your Twitter message, include a link and a simple img html tag with your post’s featured image, and post that as a “general update” on goodreads. If you think that doesn’t work? Okay, let me give you some numbers. In January, I have had 83 visits from status updates, as opposed to 126 visits from reviews. Worth it, or worth it?

As for the tracking, it’s optional – if you don’t use Google Analytics, you can skip it altogether. But it’s just kind of really motivating to see where your traffic comes from! If you do use it, but want to know more about how to track, you can always ask in the comments. The majority of you probably use free WordPress blogs, which would not allow for Google Analytics, and it IS a complicated tool, so if you have never used it, you should not worry about it! WordPress presents enough good stats as it is, it’s just a perk.

Anyway, that’s about it! I hope i didn’t forget anything, although this was already kind of a big post. And I hope it has given you some ideas on how to be a more organized blogger! Ask away in the comments, if you’ve got any questions! I’m always happy to share my secrets, and if you’ve got something you think you do better, I’d love to hear it 💖

So do you ever time your reviews with your blog? And maybe you have better ideas on how to do this? Share with me any tools and methods you’re using!

I'm Evelina and I try to blog about books that matter, with a bit of fun there too! Disability and equality will be topics you see a lot, but there's also a lot of scifi, fantasy and... GIFs. I'm also the proud founder of #ARCsAnonymous.

61 thoughts on “What Tools Can Help Me Be An Organized Blogger? Social Media And Networking #NewBloggers 101 Part 5.3: How To Efficiently Share Reviews On Social Media And To Publicists

  1. Great post! I’ve been thinking about starting to wait to post to GR until posting the actual blog reviews, too, but I always wondered if it would actually make a difference in my stats. After reading your experiences, I’m gonna try it for a month or two and see if I notice a big jump! Thanks for sharing <3

    1. Thank you! It DOES make a difference, I can tell you for sure 🙂 do try it! It’s also important to note the time you’re doing it, so if it doesn’t work at first just try changing up the times. And have fun 🙂

  2. Oh, I love this Evelina! I’ve been toying with the format and content of my GR reviews since I started blogging, so this is super helpful! And I’ll have to keep your e-mail trick in mind— I use Boomerang for work e-mails, but never thought about how it could help with blog organization 🙂 Right now the best time for me to post (according to the traffic on Google Analytics) is just a little bit before I wake up in the morning. So I’ve added the extra posting (GR, NG, etc) into my morning routine while I have a cup of tea and perk up. But if that pattern changes I’ll need to keep it easy and I quite like your scheduled e-mail idea 🙂

  3. Fantastic post Evelina! You know for how long I was waiting for this? And you know what I am doing right now? I am watching a movie in theatre and yet I am reading your post
    Thank you sharing all these secrets. These tips are definitely going to help me and many others, I am sure of this.
    Goodreads trick is something I never thought of before. And this emailing to yourself? That os definitely genius.
    Thanks for sharing all these useful ideas ❤️
    Sim @ Flipping Through the Pages recently posted…Stacking the Shelves #17My Profile

    1. Hahaha, wow! I actually quoted your comment to my boyfriend because IT’S SO AWESOME. I can’t believe you’re reading my post in the cinema 😀

      I really hope my blog hacks can help 🙂 new ideas are always good! Yeah, hahaha, I don’t even remember how I came up with the emailing idea 😀

      Thanks for reading 🙂

  4. OMG, my head is spinning. You are so professional! It totally shows, too. I can only handle focusing on one thing at a time, so for now I’m just going to focus on making sure my reviews and Goodreads stuff come out at the same time. I was one of those people that went back and edited things later! I also never thought of posting things as a normal status update on GR! Good idea! I’ll definitely revisit the rest of this awesome advice once I learn how to even blog on a regular basis.
    Cahleen @ The Alt Story recently posted…Short Hiatus AnnouncementMy Profile

    1. Thank you! I try 🙂 well, I do work in marketing though, so maybe that has something to do with it too. I’ve been able to carry some stuff over from my job to my blogging.
      Anyway, I’m glad to have given you some ideas and I hope they help you 🙂 thanks for reading!

  5. I’m now going to have a nosy at Buffer and Twuffer…they sound like names for two characters in a book. Just me? Anyway, great post, when I was on Pinterest I found some infographics saying the best times to share your content on social media platforms to get the best traffic and it was interesting. But I think it definitely depends where your audience is from.

    As for writing reviews – in general I’m awful at doing them because I can’t get past the fear of knowing in several months I’ll want to go back and edit the hell outta the review and change it up to match the new layout but I need to get over that. We’ll get there 🙂
    Chloe @ Book Dragons recently posted…Bookworms Explained #6.1: How to talk to usMy Profile

    1. Hahah, you’re right, they totally do 😀 I didn’t even think about it, but you’ve got a point xD

      Yeah, when it comes to the times you should post, there’s really no set formula that works for everyone 🙂

      Haha, I just sort of left the older reviews alone when I changed the theme even 😀 they are now awful-looking, but I seriously don’t have the time to fiddle around with them, and it’s not like anyone’s gonna look at them, probably 😀

    1. Happy to help 🙂 sometimes all it needs it just a stray idea, looks like you had almost all of this down already 🙂 I’m seriously glad to hear I’m not the only one who came up with that emailing thing though.

  6. Great post as usual Evelina. Tips: you don’t have to alter your html at all before posting on Goodreads. The bold stays bold with a simple “copy/paste”. The only thing I get to change is resize my pictures because 800 px is way too much for Goodreads format. I usually end up dividing in two.
    Sophie Eloy recently posted…72 hours Giveaway!My Profile

    1. Thank you! Hm, the bold doesn’t stay bold if I just copy paste it. Maybe it’s my browser? Will have to check on the other one. Besides, there are all the links… But yeah, I guess I can try 🙂

  7. Oh, I never thought about it this way! I usually submit my Netgalley/Edelweiss/Publisher Email when I finish the review and just include the Goodreads review link and blog post link (the blog link won’t go live until the post publishes & the Goodreads one will link to whatever short sentence I wrote with RTC in it.) and specify when they go live (I’ll forget about sending them if I don’t do it after I write my review). For the other platforms, I usually just include a message that it’ll be tweeted about (as well as when any IG posts about it are scheduled etc.).

    This probably isn’t the easiest way for the publisher to see my tweets & IG posts, but I feel like it’s better just to say I’ll tweet/IG it rather than wait for after and then forget about sending any of my thoughts.

    With regards to the Goodreads thing, I usually just copy and paste the HTML from my blog post later in the afternoon after my blog post airs. I don’t think I have the organization for all those calendars–it’s just me and my WordPress calender ahaha!

    Great post though–this is awesome advice!
    Vicky Who Reads recently posted…Long Books: A Good or Bad Reading Choice?My Profile

    1. That’s why I wrote this post 😀 I was sure that most bloggers don’t even think about it this way 🙂

      Well, I guess you have the Goodreads post bit covered 🙂 I just like to keep everything in one place – so that I don’t forget thing. Takes the edge off 😀

  8. Yes, I am very very guilty of no posting my reviews on Goodreads. Once I read a book put “X/5 Rating. Review will come soon first at [link to my blog]”. So it’s decent start….but man I don’t think I’ve gone back to post my reviews on there in 2 years! Which is crazy, because I’m the person who updates my book progress everyday I read.

    And you’re right. They can be great for traffic. I wrote a review for a random short story 3 years ago, and that things usually gets a 100 hits a month. Every time I see that… It not that I don’t want to (it is only copy and paste) but I think of the reviews I’ve missed, and it jus too daunting. I know. Horrible reason Lol

    Thank for the tips! 🙂
    DJ (@MyLifeMyBooksMyEscape) recently posted…Author Interview: William C. DietzMy Profile

    1. Hahaha, yeah, that’s precisely why I keep my system 😀 it’s far too easy to just get lost and never post that review on Goodreads after all. And if it’s just a general link to your blog, there’s no chance that the person will even find the book in question on your blog, if they’ve got to look for it.

      Glad you liked the post, thanks for reading 🙂

  9. oh lord… sounds confusing – im just gonna skip that one ..
    For reviews im more picky than any other, usually excited, and wanna do all myself and right now x) watever works, right ?

    1. Well, if you started posting links there, maybe it would change 🙂 I think I only get so much because it’s cumulative – I mean, think about it – I’ve been posting links in reviews for over a year now. A lot of people I don’t even know probably come to the blog through some of those links, and not necessarily through new posts 🙂

  10. My reviews are posted automatically to Goodreads, with a link to my blog review at the top. This is with NoseGraze UBB plugin, and it works perfectly well.

    I have thought of doing general updates like you do, and I just might do that for a while and see if it helps get more traffic to my non-review posts 🙂

    Great post, Evelina!
    Lexxie @ (un)Conventional Bookviews recently posted…Weekend Wrap-up #225 – It Was All So Quiet… ShhhMy Profile

  11. Oh wow. I’ve only ever really posted reading challenges on Goodreads before because I didn’t want to irritate people with constant general updates, but I guess it can’t be perceived as irritating if you’re getting that much traffic from it! :’)
    Ivyclad Ideas recently posted…Dear Ivy…My Profile

    1. Lol no, you won’t irritate people… The Goodreads algorithm won’t let them see too many of your posts. Most people have somewhere between 200-400 friends on there, so there’s no way they’d be seeing only your posts when there are so many other posts 🙂

  12. I remember our conversation on this topic when you told me how you do this,earlier and I have started adding link from the post and the footer as well. I am yet to start posting GR and blog posts at the same time. I will get to it soon.

    You are awesome <3

    (Yes, other people. Eva tells me these awesome tips before you get to know them all. I am pretty proud)
    Gayathri recently posted…Flyaway Friday: Books that will take you to FinlandMy Profile

    1. Thank you! I am glad I am giving you new ideas and they’re working out 🙂
      Hahaha 😀 yes! You are in the inner circle! 😀 I also wanted to brag to my secret inner group (you three) about how I cleaned the entire house yesterday and finished 4 audiobooks, but I spared you the detail in the end xD

  13. You are SO organized! I should definitely do that Goodreads trick and the tweeting as well! I do not have a Facebook page for my blog, I don’t even use Facebook that much – I get a lot of traffic from Instagram though, when I remember to promote my new blog post there. I think I should check my stats more and see how my traffic can be improved.

    Thank you for this series!
    Andreea recently posted…WWW // 15.02 It’s Not WednesdayMy Profile

    1. Aw, thanks! 🙂 I try 😀 yeah, Facebook for a book blog doesn’t seem to work for most people. For some reason 😀 I don’t really promote on Bookstagram – it won’t let you have links in the posts. How do you do it? xD do you change your link in the bio to a fresh one all the time?

      1. I just have the link to my blog on my profile and mention it on the post and people actually take the time to visit my profile then click on the link and then go to the new blog post. I don’t think I have the patience to edit the link with every post especially since sometimes I post every day cause I am a moody blogger apparently.
        Andreea recently posted…Otaku Sunday #9: Beers, Durian and More CampingMy Profile

    1. My reviews get like 10-20 likes, but I still get a lot of traffic. Sometimes they click your link instead of giving a like, and then, there’s also all those people who will be looking through reviews after the book comes out, not even friends of yours, who could click the link and discover your blog 🙂

  14. I post right away to wherever I got the books from (netgalley or edelweiss) and Goodreads, so I don’t forget when I publish a post. I also have an auto-pub thingy on WordPress. I never thought about sending out that link later in the day though. That’s a great idea! I don’t post ahead so maybe that helps me in the short run (not the long run, cuz if something happens i have nothing to post….)
    I knew I needed to check this post out. Thanks for sharing Evelina!
    Karen Blue recently posted…Weekly Wrap Up #159 -ARC Access Galore and MoreMy Profile

  15. You are so organized with all of this, it’s crazy, haha. I schedule a little bit of my tweets when I can, but I do everything manually otherwise and I have the publizice thingy, so that WordPress publishes my new blog posts directly on twitter as well. I don’t track my links, since I am not self-hosted and don’t have Google Analytics, despite loving blogging, I am not to a point where I track every single thing now, after all I want to keep it fun and otherwise… well it would look too much like my job and would probably make me go crazy hahaha.
    Lovely post! thank you for sharing all of these tips x
    Marie @ Drizzle & Hurricane Books recently posted…Review: Girls Made of Snow and Glass, Melissa BashardoustMy Profile


    So, currently I’m sitting and writing a blog post for tomorrow and was wondering how amazing scheduling posts for the entire week would be because I’m heading for a little holiday next week and just the thought gave me all sorts of tension because I’m never able to schedule posts much. BUT these secrets that you’ve shared give me such positive vibes! I got to learn a lot from this post and now I get the feel that I might, for once, actually get some great scheduling done. Wow, just the thought of it makes me happy. I love the whole idea of sending a scheduled email to myself–that’s genius <3 Lovely post, as usual and thanks a ton!
    Fanna recently posted…At The Edge Of The Universe by Shaun David HutchinsonMy Profile

  17. This is great advice! Thank you for going into so much detail 🙂
    I use Goodreads mostly as a reading tracker for myself, but have found adding my social media sharing post to my Goodreads updates as well as FB & Twitter when a new blog post comes out adds a little to the traffic.
    Stephanie Jane recently posted…Necessities by Boyd Taylor + #GiveawayMy Profile

  18. really great information Evelina! There was a time when I used to post General updates but then I stopped I don;t know why. I think it annoyed me that it didn’t have a “preview” and then there was no way to edit it if I didn’t like it. Especially with the images. But now you made me want to give it a try again 🙂
    Daniela Ark recently posted…What’s scheming? Books makers!My Profile

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